PRIYAMA BARUA
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Utilizing the Power of Play to Build Empathy

12/1/2018

 
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​Co-creating MPACT, a generative tool to create project-specific, behavior-based personas that significantly reduces time spent building personas. Our team utilized hundreds of hours of prior research to determine the most relevant personality traits that affect how people manage their health and personal finance, leading to persona-building kits specific to these industries. Download a free version here. See more and download.

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