PRIYAMA BARUA
  • About
  • WORK
  • Perspective

CX, Design & Innovation Leader

Hi, I’m Priyama Barua. I lead experience transformation that scales — and delivers real business impact.

Experience Vision
+ Strategy

I shape bold visions for the future of products and services while driving measurable outcomes today. By integrating human-centered design with business and technology strategy, I reinvent existing experiences, bring new offerings to life, and deliver innovation that resonates with people.

Design Leadership
+ Culture Transformation

I cultivate talent and design maturity to reshape organizations as experience-led enterprises. By championing change and embedding new capabilities, I guide the shift from siloed, optimization-focused structures to agile, adaptive cultures built on collaboration, growth, and future-ready practices.

Innovation
+ Futures Thinking

I reimagine services, products, and business models by combining futures thinking with market insight and business design. I reinvent existing offerings and envision bold new ones, and guide teams from idea to execution — prototyping, testing, and scaling.

Organizational Design
+ Operations

I design organizations for impact — enhancing the way teams collaborate, streamlining decision-making, and aligning structures to business goals. I advise on operating models and infrastructure needed for product organizations to scale while protecting culture and agility.

Select Clients

Banner Health
Biogen
Cigna Healthcare
Fidelity
GE Appliances
Geisinger
Humana
Novo Nordisk
Oura
USAA
Where some dwell in ambiguity, Priyama crystalizes truths. Her applied skillset is like John Wick's weapons cabinet, and her presence in strategic conversations is just as impressive: confident, compelling, and destined to kick every last ass (metaphorically speaking).
- Matthew Jensen, Design leader extraordinaire

My Core Values

15+ years of diverse experience — design, entrepreneurship, academia — have forged my core values and design approach.
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Help Talent Thrive

It brings me joy to help people achieve their full potential.
People working together

Participatory Design

Co-create with users and those who enable the experience.
An iceberg reflected in the water

Operations Matter

Great experiences mirror the operations that enable it.
3 upward arrows

Triple Bottom Line

True success means a balance of people, planet, and profit.

Select Content

Cover of the report
Innovation in Health Provider Marketing — A proprietary benchmark study with healthcare leaders across the US. Designed to enable internal advocacy for investment.
Read
Cover of book
Chapter titled "Boost your Emotional Intelligence to Move From Good to Great User Experience" in O'Reilly's book "97 Things Every UX Practitioner Should Know"
Listen
MPACT persona-building toolkit elements
Built on hundreds of hours of behavioral research, the MPACT framework enables health and finance teams to collaborate and design optimal user experiences.
Watch

Let’s connect if you’re working on bold initiatives in health, innovation, transformation, or building resilient, future-ready organizations.

  • About
  • WORK
  • Perspective