Concretizing a Transformational Vision

​Envisioning a Forward-looking concierge service for the Medicare population while building a novel business model. With the premise of leveraging the width of data available at a health insurer to provide value to customers, brainstormed multiple value propositions and illustrated them. Initial hypotheses were validated with rapidly developed iterative mockups to demonstrate the possibilities of a long-lasting customer relationship, and eventual business success. This helped a vision go quickly from discussion to concrete next steps.