 Leveraging years of research in the chronic health experience space, the strategy team at Mad*Pow has developed a Chronic Health Experience map that can be utilized by anyone to brainstorm health solutions. Each Health journey is unique and to design effectively for health, consider key moments that lead to active information seeking or action. These are typically episodic and/or triggered by dissatisfaction. See more and download the map. Here's a webinar on how to use the map
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