Kubtec: Understanding the Medical Device Space
We conducted research with doctors, nurses, patients, hospital admin staff and radiologists to develop this ecosystem of the Medical devices industry - specific to Kubtec's Mozart device. This diagram is used by Kubtec to train new staff about the industry they operate in. (The Mozart uses 3D technology to visualize margins of removed specimens intraoperatively while removing breast tumors.)
Connecting With Patients
Our research showed that patients found it very difficult to understand exactly how the Mozart could help make their surgery more successful. We created the following graphic piece to explain how Mozart functions and how it fits into a patient's procedure. We created several iterations of this and tested with real patients to gauge understanding before landing at this version.