Half Full Brewery: Innovative promotion & sustainability
Half Full brewery is based out of Stamford, Connecticut. Our team worked on creating innovative ways to create a better customer experience and promote brand awareness in line with the image of the brewery - local, targeted towards millennials, and very optimistic! Our research showed that customers would react positively to a loyalty app that would let them get rewards for buying Half Full products. Some images of the loyalty app prototyped on Shoutem are shown below:
This project resulted in a variety of recommendations for our client - beacons that automatically collect points for the customer, using Blippar and Groupon to drive engagement, using Google Earth for promotion, ensuring sustainable practices, partnering with mixologists, social media campaigns and uncovering little known funding sources. This project was a result of a group of design management students coming together to apply design thinking and a creative outlook to business problems.